![]() To find meaning from all the data, the team must group the information since it’s saturating the space. ![]() The affinity diagram is also referred to as a method called “space saturate and group.” So at first, everyone comes with their ideas, and the board is “saturated” with research and ideas. With the affinity diagram, designers can efficiently synthesize qualitative data from diverse sources into an actionable visual diagram. But it isn’t easy to measure all this data against the KPIs. You have various ways to collect customer feedback beyond usability tests, interviews, chats, etc. There are lots of good reasons to do affinity diagrams – For starters, the diagram helps web and app designers find meaning in the complex web of user’s needs. ![]() For instance, the tool is a great way to find connections after conducting qualitative user research, customer feedback, or ethnographic research. The diagram helps teams create connections or find data and themes in their data. The affinity diagram acts as a map for brainstorming and idea generation. A team can discover categories and meta-categories within a cluster of information or ideas and, in doing so, find which ideas are common in the team. With affinity diagram/affinity mapping, you uncover new patterns of thinking and you can easily break old patterns by sorting and clustering information into relationships. Without a coherent framework for those ideas, a team may find itself wasting time without coming to a consensus. Why Use an Affinity Diagram When Doing App Design?Īpp design involves a cluster of information and ideas.
0 Comments
Leave a Reply. |